If you can understand the level of consciousness you’re selling to, you’ll be able to truly resonate with your intended audience.

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Consciousness exists on a spectrum, and understanding where your customer is at on spectrum is what separates a good marketer from a GREAT marketer.

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There's plenty of marketers who are on the left half of the bell curve who understand this at an intuitive level, but you likely would want to graduate from the ooga booga side to the initiated, yeah?

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A lot of immature marketers that I meet see people as a mass of buyers, not realizing that the way someone perceives the world (their level of consciousness) determines how they respond to marketing, persuasion, and influence.

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After years of observing people, patterns, and influence, I’ve identified 7 Frequencies of Marketing. These are seven distinct mental attitudes that define how people think, what they desire, and how they respond to messaging.

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Speak to the wrong level of consciousness? Scroll, skip, ignore, leave.

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Speak to the right level of consciousness? You'll win their heart, then their mind, and the wallet will soon follow.

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Picture this: We are going to randomly select 10,000 people from America between the ages of 25-50, and we are going to categorize them into seven main categories of consciousness... 

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And we are going to categorize them into 4 different buckets:

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1. High Vibe
2. Growing
3. Activation
4. Low Vibe

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I believe there are 7 areas of consciousness or “7 archetypal mental attitudes” based on my experience observing the world.

This week, I will be writing about all seven of them, one by one, to help you better understand how they work, what they are, and how to press them (almost like a button) to get a desired response from any market.

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